Linking Headlines to keep a story going

30-10-2017

Why look for headlines when you can make them up?

When there is a particularly hot news item some tabloids are desperate to find any excuse to keep a story going so any picture of a ‘celeb’ (or whatever the hot news item is) desperately needs to be put up on their website and they need to link this back to the original story to try and make it interesting.

A good example was the Ant McPartlin story, the fact he had a substance abuse issue was headline news for ages, then his rehab, then the apparent strain on his marriage BUT the story was going cold and someone had a new picture of him popping out for some milk, how could they miss such a massive scoop….

Unrelated Headlines

“Troubled Ant McPartlin shops in off licence amid fears for his marriage” https://goo.gl/RZ2Svb

Apart from the fact he went to his corner store for some milk (yes they catalogued what he bought and there was no alcohol) there was no story so they linked it back to the last one “amid fears for his marriage” to try and make it relevant and to then regurgitate the old story to fill up the column.

This happened all the time and with the most mundane pictures and reasons.  Strip back the two already published stories (Ant being troubled and potential Marriage issue) out of that headline and the actual report is ‘man goes to corner store to get milk’ which doesn’t really sell papers and I’m guessing wouldn’t make you want click to read more…? 

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