Health & Fitness

A government minister has urged people to choose supermarket value brands, to cope with the cost-of-living crisis

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Posted: 07/05/22 - 00:28
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Food has become more expensive as producers push their rising energy costs on to consumers - and value items may help cut costs.

Earlier this week, Environment, Food and Rural Affairs Secretary George Eustice said choosing value brands would help shoppers "manage their household budget" - comments shadow Treasury minister Pat McFadden described as "woefully out of touch".

UK households had the lowest food expenditure in Europe, Mr Eustice said, thanks to a "very, very competitive retail market, with 10 big supermarkets".

And with "the four main ones competing very aggressively - particularly on some of the lower-cost, everyday value items for households, so things like spaghetti and ambient products - there's a lot of competition to keep those prices down".

But he added it would difficult to keep down the price of fresh chicken because of the cost of feeding the birds and the already super-low profit margins involved in poultry farming.

I Call Bull: What a load of BULL, this guys living on another planet, and the Tories still wonder why they've taken a real kicking in the elections? Comments like this are exactly why the tone deaf Tory scum deserve to be cast aside.
Instead of urging people to buy budget food they could, you know, stop taxing the hell out of the working classes and instead choose to tax huge conglomerates instead but that will never happen will it as they wouldn't get their bribes and kick backs then would they.

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4 Comments
15 days
2 upvotes
Absolute numpty who is so out of touch with the situation it is laughable
20 days
3 upvotes
This just shows you how out of touch politicians really are
20 days
2 upvotes
The value brands are often not that much of a value when you open up a can of beans for instance and find out it is all juice and about 10 beans in a can to keep the cost down (exaggerated for effect but you get what I mean here)
20 days
2 upvotes
Thanks for telling those on the breadline how to afford bread, like they aren't already making that decision