Tech

Amazon targets review firms with legal action

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Posted: 07/05/22 - 00:23
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Amazon is taking legal action against four companies it has accused of deliberately flooding its shopping platform with fake reviews.

Three of the firms had nearly 350,000 reviewers on their books.

The companies act as unofficial brokers between Amazon sellers and individuals who write reviews, the tech giant says.

The reviewers get free products and a small fee in return for each review, and the firm charges the seller a fee for boosting its ratings on Amazon.

The sellers are not necessarily aware that this is being done by using fake reviews, Amazon said.

The firms it has threatened legal action against are accused of collectively targeting its platforms in the US, UK, Europe, Japan and Canada. It targeted three of them earlier this year, and has now confronted another.

One has ceased trading as a result. In a note on its website, Matronex says it has "completely shut down" following Amazon's actions.

I Call True: About time Amazon cracked down on this, its been a point of contention for years and it looks like they are finally doing something about it.

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3 Comments
20 days
3 upvotes
People trust the reviews to make their purchases, so the fake ones need stamping down on ASAP.
20 days
2 upvotes
Something that Amazon have benefitted from in the past with increased sales of the products they make money off of but it has gone too far
20 days
2 upvotes
You can see the other ones pulling the plug on this as they have made their millions and don't want to risk losing them fighting with Amazon