Children of today should never be allowed to legally buy tobacco products in England, a government review says.
The call has been made in a report by former charity boss Javed Khan, who was asked by ministers to look at smoking policies.
Under his proposals the age of sale would rise from 18 by one year every year, until eventually no one can buy a tobacco product.
Ministers have said they will consider the plan.
Smoking rates have been falling since the 1970s. But there are still six million smokers in England - seven million across the UK.
The government has said new ideas are needed to convince the final remaining groups to quit.
It has set an ambition for England to be smoke free - defined as less than 5% of the population smoking - by 2030.