MPs are calling for more protection for social media influencers and the children who follow them.
The Digital, Culture, Media and Sport (DCMS) Committee says the growth of online culture has rapidly outpaced current employment and advertising regulations.
Their report details how some child influencers are at risk of exploitation.
They also warn that influencers are not complying with advertising rules.
DCMS Committee Chairman Julian Knight said: "If you dig below the shiny surface of what you see on screen you will discover an altogether murkier world, where both the influencers and their followers are at risk of exploitation and harm online."