Health & Fitness

Kellogg's in court battle over new rules for high-sugar cereals

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Posted: 27/04/22 - 09:59
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Food giant Kellogg's is taking the government to court over new rules that would prevent some cereals being prominently displayed in stores because of their high sugar content.

Kellogg's says the rules fail to consider the nutritional value of the milk added to the product.

The company says independent market data shows cereals are eaten with milk or yoghurt in 92% of cases.

But the government said the new rules would help tackle childhood obesity.

Popular brands such as Crunchy Nut Corn Flakes and Fruit and Fibre are classified as foods that are high in fat, sugar or salt in their dry form and so retailers may be prevented from displaying such products in prominent positions, harming sales.

I Call Bull: That's like saying if I dip my Oreo in milk it alters the composition of it so therefore it is more nutritional as a % of the meal.

What is done with a product AFTER purchase is not guaranteed and cant be expected to be regulated. The content is the content when sold IMO so calling BULL on Kellogg's for trying to fudge this

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4 Comments
24 days
2 upvotes
Surely they don't have a leg to stand on?
29 days
2 upvotes
Huge misstep by Kelloggs here. I but they'd have loved to keep this court action hidden from the public and now it's really blown up against them.
30 days
3 upvotes
Shameful that Kellogg's are arguing to keep these high sugar products that are aimed at children in positions of shelf prominence
30 days
2 upvotes
Or they could, you know, actually make them healthier so people aren't starting their day stuffed full of sugar, salt and fat