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Russia's new version of McDonald's unveils logo

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Posted: 10/06/22 - 11:22
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The Russian fast food chain that was formerly McDonald's in the country has revealed its new logo as it prepares to reopen its restaurants from Sunday.

The new branding features a circle and two lines, which are said to represent a burger and two French fries.

The company has not yet revealed the name of the chain, although a number of options have reportedly been considered.

In May, McDonald's said it would pull out of Russia over the Ukraine war.

It comes as the Russian chain is scheduled to reopen 15 restaurants this weekend, according to Russian state-owned news agency TASS, which cited Sistema PBO, the firm that manages the business previously owned by McDonald's.

"The green background of the logo symbolises the quality of products and service that our guests are accustomed to," a Sistema PBO spokesperson told TASS.

I Call Bull: supposed to represent a burger and two chips, and the green represents quality? Someone has been done over by a marketing company

Milka
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3 Comments
22 days
3 upvotes
Not the best logo. You'd have thought they'd have at least incorporated the maccy d colours.
22 days
2 upvotes
Not a huge surprise that there is going to be a replacement, but this logo is about as uninspiring as it gets!
22 days
3 upvotes
I'm not 'Lovin it'