Tech

Samsung 2am running advert is 'not representing the truth' for women

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Posted: 28/04/22 - 09:17
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Samsung's latest advert has been criticised by some women's running groups and safety campaigners for being "unrealistic".

The film shows a young woman getting up at 02:00 to go for a run through the streets of a city alone.

Samsung says the aim was to show runners working to their own schedules.

But women's safety group Reclaim These Streets has described it as "tone deaf" in light of the death of Ashling Murphy who was killed on a run in January.

The 23-year-old's death in Tullamore, Ireland, opened up the conversation about how unsafe some women feel running alone, especially at night.

I Call True: Hard to call anything but true, I don't know many (any?) cities where women would feel safe running on their own at 2am

Milka
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4 Comments
25 days
2 upvotes
You can see what they were aiming for here but a room full of middle aged men coming up with ideas are always going miss the mark
29 days
2 upvotes
Who on Earth goes for a run at 2am?
29 days
2 upvotes
Hard to believe anyone thought this a good idea. It makes you wonder what sort of bubble the advertisers are living in doesn't it.
29 days
2 upvotes
I can understand the concept for this but it is badly executed